Do you have content that doesn't bring your investment back?
Despite what some "experts" say, advertising is far from being dead. It still works, but the rules of marketing have changed. Consumers don't like to be sold anymore; they want to be treated like people. Most importantly, they want to connect with a company who they can trust.
Content marketing is the driver that leading companies now use to capture the hearts and minds of their customers. According to the Corporate Executive Board Company, B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value.
Creating an emotional connection with your audience allows them to trust you, which in turn lets them believe you can solve their problems and make their lives better. If you focus on moving people with your content, you will be able to convert more visitors into leads. It's counterintuitive, but it's what all the companies who succeed in content do differently.
Check what companies like Buffer, CoSchedule, or Hubspot do, and you will see their content goes beyond writing 2,000-words articles; they create content that allows their readers — marketers — become better at their job.
When people can expect your company to help them with their own lives, they will believe in you. When people believe in you, they will follow you. And when people follow you, they will be willing to do business with you.
If you want more leads, go beyond creating ebooks and landing pages, and focus on creating content that makes people trust you.
I can picture you:
You are a marketing manager — or maybe a startup founder — and you want to use content as a customer acquisition channel. You want to drive more qualified traffic to your site, get people to exchange their email with you, and start a business relationship.
So you get started creating content, publishing article after article, focusing on length quality. After a while, your site traffic starts to increase, you get some leads here and there, but nothing that can justify investing a lot of money into it.
Why isn't content marketing working for you? Is it that you need to invest more into it? Or is it that you are investing too much and it's simply not good for your company?
Here's what's happening:
You are creating content that's not touching your audience pains and needs. You need to get out of your head and provide real value to your readers. This means you need to research who they are, what their challenges are, and what solutions they're seeking for.
Remember: in order to succeed in content marketing, you need to connect with your audience. Once you do so, everything becomes much easier. Your "Direct" traffic source will start to increase, your average time on site will rise, your readers will recommend their friends about your site, and your email list will blow up with engaged subscribers looking to hear from you.
It's not content marketing; it's human-to-human marketing, which uses content as a tool to achieve that connection.
And that's what my content is meant to do.
Here's something you should know about me:
I don't see myself as a freelance content writer. Most writers spit content in their Google docs because it's their job. My job is to create results through content.
I act as the valuable, reliable resource you turn to when you need copy and content writing done that will make your website much more successful — and, most importantly, your life easier.
If you want short-form content that's factual and formal, I may not be the best person you can contact. It's not that I can't do it — I have done it, and it's been fine to my bank account —, it's just that I think you can do much better than that.
I genuinely care about your success. I will give you the expert advice you need which will help you find what is it that you need to make your website more successful.
I will provide you all the elements you need to laser-focus your content strategy into a money-making machine. Whether you need to drive traffic with an article, generate leads with an ebook, or incentivize a sale with email, you'll get everything you need to both maximize your return on investment and stand out from your competitors.
If you’re looking for dependable, expert web content writer, then look no further. If you had worked with other writers and they all left you saying “blah,” then I'm your guy.
"Ivan has been a great addition to our content team and has helped our blog out tremendously. He's written on a variety of topics for us and takes on every blog post we give him. His content is exactly what we were looking for as it's helped our brand’s long-term presence with long tail keywords while providing engaging posts."
JD Prater, Director of Growth Marketing, AdStage