Book Notes

This is the list of the notes I’ve taken of the +100 books I’ve read over the last 2 years.

I divided the books by topic, as most of them fall into 7 categories:

  1. Entrepreneurship
  2. Marketing
  3. Miscellaneous
  4. Online Marketing
  5. Personal Development
  6. Psychology
  7. Talent and Skill Acquisition

I hope you enjoy this notes! If you find a book you like, make sure to share them on Facebook, Twitter and Google Plus.


Anything You Want

A great short book that teaches you that you can get anything you want out of life if you do things your way (ergo the name of the book). You don’t need to get funding, or be famous, or become a millionaire before 30. But you can. It depends on what you want. Highly recommended, especially to the lost entrepreneur.

Crossing the Chasm

A must read for any tech entrepreneur. It explains the concept of the “Chasm”, the gap between the “early adopters” (the first people that use a product) and the mainstream customers. Most importantly, it explains the technology adoption life cycle, that is, how people adopt technology. If you’re a tech entrepreneur, don’t skip this book!

Do More Faster

A book that grabs short articles from famous entrepreneurs. Some interesting ideas, some basic ones too. Recommended to the tech entrepreneur that needs guidance in all the basic areas (financing, marketing, lean startup, etc.).

Getting Real

If you ever wanted to start your own tech company, and you wanted to get a taste for the “real deal”, then this is your book. It’s a no-B.S. business and entrepreneurship book from the founders of Basecamp about starting a company. Highy recommended.

Lean Analytics

The best book about analytics for startup that you’ll ever read. I can’t recommend it highly enough for the tech entrepreneur that needs help measuring and improving his startup’s metrics.

Lean Customer Development*

Little Bets

Interesting book that teaches you the power of testing new things by developing “little bets”. Not a new concept for a lean entrepreneur, although this book is focused on the everyday life rather than to entrepreneurship.

Nail It then Scale It

Similar to The Lean Startup and Running Lean, this book will teach you how to create your own startup, nail the problem it solves, and scale it (hence the name).


Another book from Fried and DHH that teaches you how to think about business, life and your career. Unorthodox, highly usable, and unique. Highly recommended

Running Lean

If you liked The Lean Startup, you’ll love this one. Is the perfect accompanying book, although more action-oriented than the former. It will teach you how to really start a startup. Highly recommended, especially to the first-time entrepreneur.

Startup Growth Engines

If you are a growth hacker, you’ll love this book. It teaches you what some of the most famous and innovative startups of the last 5 to 10 years did to grow themselves.

The $100 Startup*

The Lean Startup

The book that changed the entrepreneurial world. It teaches you not only how to start a tech company, but most importantly it teaches you how to think. A must read for any entrepreneur, tech or not.

The Personal MBA

If are a self-learner, and have no business background, this is your book. This book teaches you all the basic concepts you need to handle to start, grow and manage any business.

The Sillicon Valley Way*

The Viral Startup

Blog posts transformed into a book format. Although you can find all the content from this book in Andrew’s blog, I highly recommend you buy this book, as you will find a lot of content about viraliy, startups, and marketing all in one place. Quite shallow in depth for a book, but it’s still good enough for you to read it.


A great book for any entrepreneur or growth hacker that wants to understand how to get traction for their startup. It briefly explains each of the 19 traction channels, and how to take advantage of them using the “Bullseyes Framework”.



Breakthrough Advertising


A great copywriting book for anyone who wants to learn how to enhance their copywriting skills. What makes this book so interesting is that its author talks about the psychology behind copywriting, and doesn’t exaggerate the effectiveness of his tactics (something pretty common on many copywriter “gurus”). All in all, it’s a pretty good book.

Getting Everything You Can Out of All You’ve Got

An amazing marketing book for entrepreneurs (tech or not) and small-business owners that want to leran how to market their business like a pro. This book is all tactics, no B.S. Jay Abraham is really a smart man when it comes to marketing, and this book it’s its proof. I’d highly recommend it to anyone who wants to learn how to attract more customers and increase their profits.


Made To Stick

A classic marketing book about how things sticks, and the power of virality. It’s a pretty interesting book, mainly because their authors make it so. Although you won’t learn a step-by-step plan on how to make things viral, it’s still useful and refreshing.


Positioning is one of those key business concepts that nobody really understands. In this book you’ll learn what positioning is, why should you care about it, and how businesses use it. Although it’s more geared towards corporations, it’s still relevant for any type of business. A classic book that any marketer should read.

Scientific Advertising

A true advertising classic that will teach you how to think as a professional advertiser.

The 22 Immutable Laws of Marketing

If you ever wanted to know the basic “laws” of marketing, this book is for you. Although this marketing book is corporate-oriented, it’s still recommended to anyone who’s trying to learn marketing.




The Education of Millionaires

The book that made me drop out from college. Sure, it wasn’t a smart decision, but I can’t blame Michael. I highly recommend it for anyone that is below 30 years old. It’s teaches you all the key concepts to start your professional life with the right foot.

The Luck Factor

If you ever wanted to understand how luck works, this is the book you want to read. It presents a couple of very interesting ideas to understand luck, and how we can make it work in our lives.

The Obstacle Is The Way

A philosophy book about being a stoic in the 21st century. Interesting, well-writen and useful, anyone can benefit from this book, even if you never liked philosophy.

The Startup of You

An amazing and unorthodox book about career building. Highly recommended to college students, recent graduates, and anybody that’s below 30 years old and wants to make an impact in their lives.

Thinking in Systems*

Trust Me I’m Lying*


Online Marketing

A/B Testing

Advanced Google Adwords

Killer Facebook Ads

The Ultimate Guide to Link Building

Web Analytics 2.0*

Web Analytics: An Hour A Day

You Should Test That


Personal Development

Choose Yourself!

A manifesto to become a better person. Shocking, bold and unorthodox, this book will force you to think about yourself, who you are, and where you want to be. Highly recommended to anyone who wants to improve their personal life.

F**k It

An unorthodox self-help book. I usually don’t read this type of books, but this one caught my eye. The good thing about this book (and for some, also the worst thing) is it focus on one thing only. You guessed it: saying fuck it to all the things that don’t matter. Although the book’s premise may sound as obvious, it’s not. I recommend it to anyone who doesn’t like self-help books. Say “Fuck it”, and give it a try.

How to Fail at Almost Everything and Still Win Big

An interesting book from the author of Dilbert. It’s made of small nonelated essays, almost as if it was a blog, ranging from skill acquisition and skill development, to happiness. All in all, it’s an enjoyable and practical book.


Maximize Your Potential

A book that curates short articles from different authors, many which appear in my note list. It’s a compilation of books, so to speak. This book will teach you things like networking, learning new habits and skills, and re-creating your career. If you don’t know any of the authors covered, I highly recommend it.



Just Listen

Listening is one of the most important qualities anyone can have. However, most people (including myself) don’t know how to do it. That’s why if you have problems listening to other people (like I have), this is the book you want to read.

The Happiness Hypothesis

An interesting book that analyzes happiness from a psychological and phylosophical standpoint. Highly recommended to anyone who doesn’t like self-help advice, and wants to understand where hapinness comes from, and how to become a happier person.

The Power of Habits

A great book that will teach you why you should focus on your habits (rather than the actions or outcomes), how to create and maintain them. All based on psychological studies. Highly recommended to anyone who wants a change in their life.



Talent and Skill Acquisition

Mastery (Robert Greene)*

Mastery (George Leonard)*

So Good They Can’t Ignore You

Amazing book, it changed my life forever. Thanks to this book, I decided to start working on my skills, instead of focusing on “my passions” (which, obviously, were mostly about making money and traveling the world). I can’t recommend it highly enough.

The Art of Learning*

The First 20 Hours

The key to learn any skill is to define what you think is “good enough”, and focus on the small parts that make that “good enough” skill. That’s the main premise of the book. The rest of the book shows you how its author (Josh Kaufman) learned 6 nonelated skills in 20 hours. Still, it’s very interesting and I recommend it.

The Little Book of Talent

A condensed version of The Talent Code. You’ll learn the 52 principles of  talent acquisition. Very interesting and to the point. I highly recommend it, whether you have read The Talent Code or not.

The Talent Code*

  • I still have to take the notes. Please be patient.