Category: Content Marketing

How to Find the Best Freelance Writers for Your Company

by Ivan Kreimer — Get free updates of new post here
Find Freelance Writers

Finding the right freelance content writer is a three-part process:

  • You look for the right writer in your company
  • You qualify the writer to check for quality
  • You contact the writer and start working

Both steps are equally important whenever you hire a writer, whether freelance, part-time, or full-time. The process is neither a long nor a complex process, but you must do it in order to avoid any potential problems.

Let me show you the exact process I’ve used to find amazing writers for some of my clients’ companies and the six questions I ask them to qualify them.

(And be sure till the end because I’ve got a nice extra bonus for you.)

Part #1: Implement the Breadcrumbs Technique

As I’ve explained in my Copy Hacker’s article,

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Follow the exact same process I've used to find high-quality and affordable freelance writers.

5 Content Marketing Questions to Create Great Content Consistently

by Ivan Kreimer — Get free updates of new post here
Content Marketing Questions

To create great content consistently, it takes more than hiring great writers.

It takes more than writing long content.

It takes clarity.

Too often I talk to content marketers who, in some way or another, tell me the same thing:

“My company has spent over $10k last month on this content marketing thing and we’re getting no results! This isn’t working, I don’t think we should keep investing in content marketing at all.”

The problem doesn’t lie in the channel — content marketing — but the approach.

Carl Jung once said, “To ask the right question is already half the solution to a problem.”

I’ve never thought I’d quote an analytical psychologist in this blog, but he was dead on.

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Why Your Content Marketing Efforts Aren’t Getting You Any Results

by Ivan Kreimer — Get free updates of new post here
Marketing Efforts

I was furious.

I had spent two days preparing for this meeting, going over many details about my potential client. I wanted to blow their minds with my proposal.

The woman I was speaking to was the Head of Content for a marketing software company. She seemed nice and respectful, and she clearly understood what she wanted and what she needed from me.

25 minutes in, we were having a great call. She was sold. I was ready to hand in the proposal.

Now it was the moment of truth.

“So Ivan, our budget per article is $200. Does that work for you?”

“Actually, my pricing is $400 per article,” I responded.

I didn’t hear anything for a few seconds.

I could sense her discomfort.

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