How Much to Invest in Content (and What You Can Expect to Get)

invest content marketing

Budgeting is one of the hardest tasks any business owner or manager has to deal with.

I know you may disagree with me. You may think you can pre-define the value of something based on your opinion, experience, or the budget approved by your manager.

I can’t deny the importance of any of these aspects when budgeting.

The problem is that you will be focusing too much on what you think something is worth, and not on what you can get out of it.

Think about it:

If you know you need to spend $2,000 on something as “simple” as an article, and that article will bring you $2,500 worth of revenue, then the investment makes sense.

The same logic applies to anything. For example, Neil Patel supposedly spent $162k in clothing,