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How Much to Invest in Content (and What You Can Expect to Get)

invest content marketing

Budgeting is one of the hardest tasks any business owner or manager has to deal with.

I know you may disagree with me. You may think you can pre-define the value of something based on your opinion, experience, or the budget approved by your manager.

I can’t deny the importance of any of these aspects when budgeting.

The problem is that you will be focusing too much on what you think something is worth, and not on what you can get out of it.

Think about it:

If you know you need to spend $2,000 on something as “simple” as an article, and that article will bring you $2,500 worth of revenue, then the investment makes sense.

The same logic applies to anything. For example, Neil Patel supposedly spent $162k in clothing,

Before You Publish Your Next Article, Stop and Plan Your Content Promotion

plan your promotion

How many times have you published a piece of content, and told yourself the piece would drive a lot of traffic to your site?

Then, you publish the piece…and nothing happens.

Sure, you bring some traffic from your own company’s employees. You get a few hundred clicks to your article from your email list. You even get a few dozen views from social media.

Then, you start working on the next piece and let the one you just published sit there, as if it was waiting for Godot.

In my experience, I’ve seen many companies publish a piece of content after the next one without putting much effort into its promotion.

That’s a fatal mistake; if you are going to invest in content, you need to make sure it gets the exposure it deserves.

Why Your Content Marketing Efforts Aren’t Getting You Any Results

Marketing Efforts

I was furious.

I had spent two days preparing for this meeting, going over many details about my potential client. I wanted to blow their minds with my proposal.

The woman I was speaking to was the Head of Content for a marketing software company. She seemed nice and respectful, and she clearly understood what she wanted and what she needed from me.

25 minutes in, we were having a great call. She was sold. I was ready to hand in the proposal.

Now it was the moment of truth.

So Ivan, our budget per article is $200. Does that work for you?

Actually, my pricing is $400 per article,” I responded.

I didn’t hear anything for a few seconds.

I could sense her discomfort.

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