Finding the right
freelance content writer is a three-part process: You look for the right writer in your company You qualify the writer to check for quality You contact the writer and start working
Both steps are equally important whenever you
hire a writer, whether freelance, part-time, or full-time. The process is neither a long nor a complex process, but you must do it in order to avoid any potential problems.
Let me show you the exact process I’ve used to find amazing writers for some of my clients’ companies and the six questions I ask them to qualify them.
(And be sure till the end because I’ve got a
nice extra bonus for you.) Part #1: Implement the Breadcrumbs Technique
As I’ve explained in my
Copy Hacker’s article, Read more » 50% Complete Download the Checklist Follow the exact same process I've used to find high-quality and affordable freelance writers.
To create great content consistently, it takes more than
hiring great writers.
It takes more than writing long content.
It takes clarity.
Too often I talk to content marketers who, in some way or another, tell me the same thing:
My company has spent over $10k last month on this content marketing thing and we’re getting no results! This isn’t working, I don’t think we should keep investing in content marketing at all.”
The problem doesn’t lie in the channel —
content marketing — but the approach.
Carl Jung once said, “
To ask the right question is already half the solution to a problem.”
I’ve never thought I’d quote an analytical psychologist in this blog, but he was dead on.
Read more »
Budgeting is one of the hardest tasks any business owner or manager has to deal with.
I know you may disagree with me. You may think you can pre-define the value of something based on your opinion, experience, or the budget approved by your manager.
I can’t deny the importance of any of these aspects when budgeting.
The problem is that you will be focusing too much on what you think something is worth, and not on
what you can get out of it.
Think about it:
If you know you need to spend $2,000 on something as “simple” as an article, and that article will bring you $2,500 worth of revenue, then the investment makes sense.
The same logic applies to anything. For example,
Neil Patel supposedly spent $162k in clothing, Read more »